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It turns out women have more in common with their male co-workers than previously believed: Both sexes’ top reasons for quitting jobs relate to insufficient compensation, lack of opportunities for learning and lack of meaningful work, reports the Harvard Business Review.

A recent study published by the International Consortium for Executive Development Research (ICEDR) found sharp disparities between why leaders assume women in their 30s quit their job — a struggle to balance work and life, or a plan to have children — versus why women actually leave — fair compensation.

Indeed, women do leave jobs as a result of their desire to spend more time with family; it’s just not their No. 1 reason for leaving. For men, a desire to spend more time with family didn’t rank in the top five. Male employees cited as their greatest concern a lack of opportunities for learning and development.

Though study results show organization leaders assuming men care more about pay than women, it’s actually the other way around. Sixty-five percent of women cited compensation as their top reason for leaving, whereas only 56 percent of men did. It should be noted that study participants were permitted to select more than one reason for quitting.

Thanks to such widespread misconceptions about why 30-something women leave their jobs, current employee retention strategies rarely align with the needs and desires of female talent. How does one go about mending this disconnect? Christie Hunter Arscott writes in the HBR that business leaders should make it a point to ask women why they’re quitting their job instead of just assuming why, and incorporate fair compensation practices into their overall strategy to retain not just women in their 30s but men as well.

This article originally appeared on GOOD.

Daniel Brooks Moore

User Experience & Visual Designer at DBM
Hi, I have a sincere passion for creating solutions that solve everyday problems, for people, through the use of design and technology.
Daniel Brooks Moore

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