E-commerce Concept Site

About this project

These are a few screens (homepage and product detail) I designed while working to rethink the online shopping retail experience.

Since online shoppers often don’t know what they are looking for when they browse a site, I started to think of ways to help turn browsing into dollars. So I started sketching out ideas that would make the experience more relevant, personal and engaging. The example below shows how the user can interact with products from the homepage and mix-and-match tops and bottoms, and easily purchase.


Before and after

The Ask

Design a seamless and personally engaging macys.com experience for
customers to easily find and purchase items, and keeps them coming